Yesterday I spent a little time trying to explain to a relative layman the difference between Affiliate Marketing and CPA.
Both are performance marketing, the people sending the traffic get paid if someone takes a specific action.
Affiliate networks often carry offers which are effectively the same as CPA – email submits, trial offers etc.
I highlighted that you can buy Acai Berry products on Amazon, and then compared it to a few more aggressive landing pages currently advertising on Google using review offers etc.
Mike Filsaime – 7 Figure Code & 7 Figure Secrets
Mike Filsaime is relaunching his 7 Figure Secrets promotion and this time around he is doing it “CPA Style” – I think it would be wrong to delve into all the fincancial details and a little complex but for anyone promoting it is a very generous offer, especially for smaller affiliates.
Like many of Mike’s recent launches it is a free plus shipping offer, though I noticed one small bug on the sales page with the shipping cost, I am sure it was just a typo. The original 7 Figure Code was $497 though this is more extended cliff-notes. In some ways more valuable.
The sales page is pretty clean and there is no pre-launch, and the order form has some very smart configuration options using Ajax to customize your free order to remove trials to various additional subscriptions.
I have seen some pretty good feedback for the primary product so it is worth getting for the 7 Figure Code report. Opinions about Mike’s newsletter vary.
I suppose that is what a “free” trial is all about.
Now just so you can be absolutely sure and know how to cancel should you decide you don’t want any of the trials you sign up for, here are the cancellation details.
To Cancel Your Subscription Please Call +1 631-615-4597
Here is also a link to Mike’s support desk
Hmm Viral Inviter again – I wonder if Norman Freeman is listening – it still doesn’t have API support with Gmail integrated.
Flipped His Lid?
CPA has risk, because quite often you are making a payout to an affiliate before potential refund requests and problems with credit cards – there is often a higher level of fraud when processing.
Mike will certainly have done his homework and he knows his previous conversion rates on both the front end and back end offers. So he is taking a calculated risk.
Another risk he is taking is declaring a break from information marketing – software in many ways has much more associated risk, especially within the Web 2.0 space such as he is attempting with Tweetglide. That being said he has some really solid services like PayDotCom that need his attention.
Here is that link again for 7 Figure Secrets – I think bloggers especially will learn a lot about sales process and it would be a great resource for startups who haven’t worked out how to monetize their websites and membership lists.
From an affiliate point of view, I really wish this promotion had a tracking system suitable for CPA offers with some way to get live sales reporting at a keyword level.
Tags: 7 Figure Code, CPA, CPA Network, Mike Filsaime
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